Use visuals to increase emotional appeal. Kosslyn sent a joint letter to the editor stressing the institutional culture of the military: Tufte particularly advised against using PowerPoint for reporting scientific analyses, using as a dramatic example some slides made during the flight of the space shuttle Columbia after it had been damaged by an accident at liftoff, slides which poorly communicated the engineers' limited understanding of what had happened.
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In practice, however, presentations are not always delivered in this mode. These studies converge in painting the following picture: Use powerful visuals to get your point across.
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